100+ years of gift wrap
Hallmark wanted to bring more awareness to their established gift wrap business in a fresh and engaging way on social. An ongoing series of gift wrap videos were developed for Hallmark and their mass retailers to share with consumers and build excitement around gift wrapping.
These 1 minute how-to’s adapted the popular time-lapse ‘hack’ video trends. Each feature different product collections and consist of ideas that are consumer-focused, addressing a range gift wrap needs. They ideas are simple to do with impressive results because of Hallmark’s creative expertise.
Despite video algorithms constantly changing on social platforms, these continue to be a high performer for Hallmark.
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